Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about...
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AdExchanger
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers...
AdExchanger Podcast Guide
Listen to AdExchanger, a Business podcast by AdExchanger. Stream 113 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who...
Reckitt's Digital Reckoning
You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with...
Reddit Is Training The Robots
Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data lic...
Rethinking Vitamin Marketing, With Barrière
Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to...
California Regulatin'
Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency's enforcement priorities, the rules governing automated decis...
The Gwyneth Effect, Measured
You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Al...
Don't Take Customers At Face Value
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by n...
How 'Wrapped' Insights Become Audience Segments
How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for bra...
Influencer Marketing Grows
Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-fou...
Zoom's Next Act
Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.
Manscaped's Whole‑Body Media Strategy
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just w...
Ready, Set, Upfront
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're e...
AI Is The New Ad Space
AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshapin...
Betterment's 'Anti‑Marketing' Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and s...
Who Needs 'Corrosive Intermediaries' Anyway?
The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital...
Why Scripps Is All In On Women's Sports
Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media p...
Sussing Out 'Performance TV'
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business in...
Perion Is So Over The AI Hype Cycle
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts...
Healthy Growth In The Age Of AI
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven...