Creator Marketing Is Growing Up
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to...
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AdExchanger
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers...
Episodes
20 of 122 episodes
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the...
I've Tried Everything But AdTech Therapy
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sel...
Cracking The In-Store Attribution Code In Influencer Marketing
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platf...
Programmatic Gets An Agentic Brain
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less w...
Google's Mass Arbitration Problem
Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley Keller of Keller Postman explains th...
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vater...
'Models Built For Me'
Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algorithm company – is helping brands lik...
The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news e...
Forget The Shiny Objects And Focus On Fundamentals
Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about...
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who...
Reckitt's Digital Reckoning
You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what a lot of marketers are doing with...
Reddit Is Training The Robots
Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data lic...
Rethinking Vitamin Marketing, With Barrière
Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to...
California Regulatin'
Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency's enforcement priorities, the rules governing automated decis...
The Gwyneth Effect, Measured
You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Al...
Don't Take Customers At Face Value
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by n...
How 'Wrapped' Insights Become Audience Segments
How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for bra...
Influencer Marketing Grows
Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-fou...
Zoom's Next Act
Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.