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The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers...
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just w...
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're e...
AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshapin...
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and s...
The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital...
Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media p...
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business in...
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts...
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven...
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Bl...
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actua...
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era...
The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take....
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investm...
AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual...
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved p...
No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into docum...
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-f...
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Z...
Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including...
Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or...
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering c...
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness...
You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – an...
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's...
Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dot...
Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks do...
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content...
Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them...
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inef...
Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention...
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale...
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO...
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting...
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and...
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it...
Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melani...
Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmati...
Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here's how it's pivoting in response to stiffer...
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powe...
DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the techn...
From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is pal...
There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a sing...
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace...
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New...
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk,...
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't conce...
The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, the...
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted...
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolutio...