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Rethinking Vitamin Marketing, With Barrière artwork
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Rethinking Vitamin Marketing, With Barrière

AdExchanger by AdExchanger

Jun 23, 202650:14Business

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

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