Forget The Shiny Objects And Focus On Fundamentals

AdExchanger by AdExchanger

Jul 21, 202648:46Business

Sharona Sankar-King, Havas Media's chief data and product officer, on why marketers should stop chasing shiny AI toys and get serious about the fundamentals, including truly understanding the customer and only collecting...

Related Episodes

Continue listening to more episodes from AdExchanger.

Cracking The In-Store Attribution Code In Influencer Marketing

Sep 1, 2026 - 43:32

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele,...

Programmatic Gets An Agentic Brain

Aug 25, 2026 - 58:13

Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less m...

Google's Mass Arbitration Problem

Aug 18, 2026 - 51:19

Thousands of advertisers are taking Google to arbitration over alleged ad overpayments. Attorney Ashley K...

Murder Your Thirst And Measure Everything

Aug 11, 2026 - 51:44

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and dig...

'Models Built For Me'

Aug 4, 2026 - 54:00

Chalice AI's COO and co-founder, Ali Manning, explains how the AI startup – don't call it a custom algori...

The Hardest KPI In Advertising

Jul 28, 2026 - 46:56

Marketing consumer products comes with plenty of challenges. But just try selling a political candidate i...

Convincing Cat Parents To Buy A $600 Litter Box

Jul 15, 2026 - 45:15

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifical...

Reckitt's Digital Reckoning

Jul 8, 2026 - 39:46

You wouldn't accept paying for a Big Mac and getting a single chicken nugget. But that's essentially what...