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Betterment's 'Anti‑Marketing' Machine

AdExchanger by AdExchanger

Apr 14, 202644:33Business

Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

About This Episode

Betterment's 'Anti‑Marketing' Machine is an episode from AdExchanger by AdExchanger. Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away fr...

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Episode Details

Published Apr 14, 2026, 44:33 long, audio available.

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