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Betterment's 'Anti‑Marketing' Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
About This Episode
Betterment's 'Anti‑Marketing' Machine is an episode from AdExchanger by AdExchanger. Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away fr...
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Episode Details
Published Apr 14, 2026, 44:33 long, audio available.
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Questions About This Episode
What is Betterment's 'Anti‑Marketing' Machine about?
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.
Where can I listen to Betterment's 'Anti‑Marketing' Machine?
You can listen to Betterment's 'Anti‑Marketing' Machine online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Betterment's 'Anti‑Marketing' Machine from?
Betterment's 'Anti‑Marketing' Machine is an episode from AdExchanger by AdExchanger.
How long is this episode?
This episode is 44:33 long.
When was this episode published?
This episode was published on Apr 14, 2026.
Can I save Betterment's 'Anti‑Marketing' Machine for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from AdExchanger?
Yes. This page shows related episodes from AdExchanger when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Betterment's 'Anti‑Marketing' Machine?
You can listen to Betterment's 'Anti‑Marketing' Machine on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Betterment's 'Anti‑Marketing' Machine is from AdExchanger by AdExchanger.
What are the episode details?
Published Apr 14, 2026 and 44:33 long