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Sussing Out 'Performance TV'
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.
About This Episode
Sussing Out 'Performance TV' is an episode from AdExchanger by AdExchanger. Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser...
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This episode belongs to AdExchanger.
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Episode Details
Published Mar 24, 2026, 37:56 long, audio available.
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