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The Gwyneth Effect, Measured

AdExchanger by AdExchanger

Jun 10, 202646:33Business

You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded and led by Gw...

About This Episode

The Gwyneth Effect, Measured is an episode from AdExchanger by AdExchanger. You don't usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that's a normal day for Alexa Raff, CMO of goop, t...

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Episode Details

Published Jun 10, 2026, 46:33 long, audio available.