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Don't Take Customers At Face Value artwork
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Don't Take Customers At Face Value

AdExchanger by AdExchanger

Jun 3, 202650:01Business

Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its...

About This Episode

Don't Take Customers At Face Value is an episode from AdExchanger by AdExchanger. Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepa...

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Episode Details

Published Jun 3, 2026, 50:01 long, audio available.

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