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Don't Take Customers At Face Value artwork
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Don't Take Customers At Face Value

AdExchanger by AdExchanger

Jun 3, 202650:01Business

Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its...

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