Business

How 'Wrapped' Insights Become Audience Segments

May 26, 202650:30Business

How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.

About This Episode

How 'Wrapped' Insights Become Audience Segments is an episode from AdExchanger by AdExchanger. How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands?...

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Published May 26, 2026, 50:30 long, audio available.

How 'Wrapped' Insights Become Audience Segments

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