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The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Colin Shaw

The Intuitive Customer, hosted by Colin Shaw, recognized as a global influencer in Customer Experience and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Cus...

Episodes

20 of 439 episodes

Customer Experience Programs Don't Die From Bad Ideas. They Die From This....

Customer experience has a credibility problem, and it isn't the ideas. Forrester has found that over half of CX teams can't prove the ROI of...

38:37Oct 24, 2026

The Missing Link in AI That's Quietly Destroying Your Customer Experience

Before his first trip to Japan, Colin asked his mobile provider's chatbot one simple question — and the confident answer it gave him could h...

37:21Oct 10, 2026

The AI Backlash Is Here — And It's Coming for Your Customer Experience

Colin asked his AI assistant one simple question — what time the film started — and it answered, confidently, wrong. A small thing. But it's...

36:36Sep 26, 2026

Are You Making One Of The Most Expensive Mistakes In Customer Experience?

Colin Shaw and Professor Ryan Hamilton tackle the two processes that decide everything in customer experience: how memories get in, and how...

40:05Sep 12, 2026

The Hidden Tax That's Quietly Costing Your Business a Fortune

Silos are the silent killer of customer experience — but for years we've only argued that from one side of the coin: the customer's. This ep...

32:05Aug 29, 2026

Your AI Is Engineering The Perfect Forgettable Experience; Was That The Plan?

In this episode of The Intuitive Customer, Colin Shaw and Professor Ryan Hamilton continue their deep dive into memory — arguably the most u...

31:52Aug 15, 2026

Why Memory Matters More Than Your Customer Experience - Part 1

Nobel laureate Professor Daniel Kahneman said we don't choose between experiences; we choose between the memory of an experience. If that's...

31:37Aug 1, 2026

Five Rules for Building Customer Trust — And Why Most Companies Break All of Them

Episode Summary Trust is the foundation of every customer relationship. But here's the uncomfortable truth: most businesses assume they have...

26:22Jul 18, 2026

AI-First Is Smart. AI-Only Is A Slow Motion Mistake.

After more than a decade of companies pouring money, technology, and consultants into customer experience, US customer satisfaction sits alm...

26:31Jul 4, 2026

Is AI Making Brands Lose Their Souls?

Summary Artificial Intelligence is transforming marketing faster than almost any technology before it. Brands can now create professional-qu...

29:03Jun 20, 2026

Why We Miss The "Old Days" Even If They Were Bad: What Does It Mean For Customer Experience?

Nostalgia isn't just "remembering the good old days." It's a bittersweet emotion—the strange mix of warmth, loss, pride, and longing that ca...

28:28Jun 6, 2026

How To Decide When Top Use a Human vs AI - A Decision Making Framework

Everyone's racing to be "AI-first." The problem? Customers didn't vote for it. In this episode, we unpack a practical decision framework for...

35:02May 23, 2026

The Customer Experience Paradigm Has Hit Its Limits. What Comes Next?

Customer Experience isn't short of activity—it's short of new ideas that actually land. In this episode, Colin and Ryan dig into why genuine...

27:37May 9, 2026

Your Customer Experience Is Held Together By Invisible Scripts—and Tech Is Breaking Them!

In this episode, Ryan Hamilton and I dig into the invisible "scripts" that hold everyday customer experiences together—those unwritten psych...

30:37Apr 11, 2026

Are Companies Profiting From Your Anger?

Why do we actively seek out content that makes us angry? In this episode, Colin Shaw and Professor Ryan Hamilton explore the idea of consumi...

30:58Mar 28, 2026

Segments of One: The Promise, the Peril, and the Practicality of Micro-Targeting

The Intuitive Customer, hosted by Colin Shaw, recognized as a global influencer in Customer Experience and Prof. Ryan Hamilton, Emory Univer...

26:58Mar 15, 2026

Your Customers Are Deciding What AI Decides. Are You Ready for That?

How will customers decide which decisions to hand over to AI? As AI agents move to the front of the customer journey, brands are no longer c...

30:16Feb 28, 2026

The Big Problem! What Happens When AI Becomes The Customer?

What does customer experience look like when AI starts acting on behalf of the customer? As AI agents increasingly understand customer conte...

26:30Feb 14, 2026

Most People Think They Use AI Well; Many Are Mistaken! Are You?

How are you really using AI — and how does that compare to others? In this episode, Colin Shaw introduces a simple behavioural framework for...

32:44Jan 31, 2026

Uncomfortable Truth: The Focus on Customer Experience Hasn't Paid Off, Why?

Customer satisfaction has barely moved in over 30 years — despite enormous investment in Customer Experience. In this episode of The Intuiti...

29:13Jan 17, 2026