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The Rise of Synthetic Audiences: Fast, Cheap… but Believable? artwork
Business

The Rise of Synthetic Audiences: Fast, Cheap… but Believable?

The Intuitive Customer - Improve Your Customer Experience To Gain Growth by Colin Shaw

Jan 3, 202633:51Business

In this episode of The Intuitive Customer, Professor Ryan Hamilton is joined by Ben Shaw, seasoned brand strategist, to unpack the promises and pitfalls of synthetic audiences - AI-driven research used for faster, cheape...

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