Founder-Led Sales to $1 Million ARR With Just 10 Customers
Sep 10, 2026 - 45:54
Radio and PodcastLive Radio & PodcastsBusiness
Enterprise Sales With No Product: Landing a Big Four Customer
Two founders. Two engineers. No product. Christian Lund closed one of the Big Four accounting firms as Templafy's first customer before the software existed, by selling a point of view instead of a demo. When that custom...
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