Lessons from Programmatic: Live from Last Thursday Club

Programmatic has never been more powerful, or more complex. Recorded live at Last Thursday Club , this episode brings together Ollie Chadwick (AdsWizz) , Layla Soufi (Vistar Media) and Ben O’Mahoney (Ocado Ads) to explore where programmatic really stands today, and what needs to change for it to work better for marketers. The conversation looks at how programmatic has expanded far beyond display into CTV, audio and retail media, why fragmentation and transparency remain real challenges, and how automation and AI can support better decision-making - not just faster buying. A candid, in-the-room discussion on the realities of programmatic today, and what the next phase needs to deliver. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Lessons from Programmatic: Live from Last Thursday Club online on Radio and Podcast. Open the player on this page to stream the available audio.

Lessons from Programmatic: Live from Last Thursday Club is an episode from The IAB UK Podcast by Tom.

This episode is 25:58 long.

This episode was published on Feb 4, 2026.

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