The Rise of Retail Media: what comes next?

The IAB UK Podcast by Tom

Apr 29, 202620:10Business

In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of innovation in digital advertising. What began as sponsored product listings and sho...

Related Episodes

Continue listening to more episodes from The IAB UK Podcast.

Powering Growth: how digital advertising fuels the UK economy

Sep 23, 2026 - 31:10

What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headline...

Threads of Context: how AI is rewriting targeting

Sep 21, 2026 - 35:42

AI is changing the way advertisers discover, package and optimise inventory, but what does that actually...

Shifting Sands: collaborative experimentation in the age of ai

Sep 7, 2026 - 34:40

AI is reshaping every corner of advertising, but what does that mean for the publishers whose content und...

Meet Your Customer: Personas & AI

Aug 24, 2026 - 23:00

Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, u...

Inside the Container: the future of OpenRTB

Aug 10, 2026 - 34:12

In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry develo...

...and that's a wrap on Season 19!

Jul 3, 2026 - 1:37

In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on age...

Moments That Matter: winning the biggest sporting events of the year

Jul 1, 2026 - 33:49

In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the...

Fans, Communities & Culture: advertising beyond the game

Jun 24, 2026 - 22:44

In the first episode of our summer sports mini-series, we dive into how major sporting events like the Wo...