Shifting Sands: collaborative experimentation in the age of ai
AI is reshaping every corner of advertising, but what does that mean for the publishers whose content underpins the open web? In this episod...
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The IAB UK Podcast
IAB UK’s take on the most interesting and important things happening in digital advertising. Every fortnight we talk turkey with an esteemed panel of industry guests, boil down some of the b...
Episodes
20 of 306 episodes
Meet Your Customer: Personas & AI
Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, understood and activated. In this ep...
Inside the Container: the future of OpenRTB
In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry developments moving digital advertising f...
...and that's a wrap on Season 19!
In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on agentic AI, retail media and creator m...
Moments That Matter: winning the biggest sporting events of the year
In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of...
Fans, Communities & Culture: advertising beyond the game
In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural...
Live from SXSW: a conversation with Sir Martin Sorrell
In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ran...
Beyond the Funnel: how Snapchat is evolving for brands and audiences
In this episode of the IAB UK Podcast, James Chandler is joined by Jake Thomas, UK General Manager at Snap Inc., to explore how Snapchat has...
Rebranding KISS: inside Bauer Media’s bold new vision for audio
In this episode of the IAB UK Podcast, James Chandler is joined by Anne-Marie Lavan, CMO at Bauer Media, to unpack the recent rebrand of one...
The Trust Factor: why quality media matters more than ever
Trust has become one of the advertising industry’s biggest talking points, but what does it actually mean in practice for brands, publishers...
SXSW London: AI, creativity & the power of convergence
In this episode of The IAB UK Podcast, James is joined by Cecilia Morelli, Director of Marketing at SXSW London, to explore how one of the w...
Open Web Surgery: Live from The Last Thursday Club
Recorded live at the IAB’s Last Thursday Club, this special episode of Open Web Surgery brings together leading voices from across the indus...
The Rise of Retail Media: what comes next?
In this episode of the IAB UK Podcast, we explore the rapid rise of retail media, and why it’s become one of the most important areas of inn...
The New Wave of Cruise: from perception to performance
Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head...
The Sound-On Era: how audio is winning attention
In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era , and what it reveals about how people are eng...
Earning Trust in a Sceptical Age: Trusted Advertising
In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book...
Outcomes Measurement: Live from The Last Thursday Club
Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measuremen...
How can we get better at measuring outcomes for audio?
In the third and final episode of this IAB UK Podcast mini-series, produced in partnership with Global, we turn to one of the biggest questi...
Audio Meets Video: introducing Global Studios
In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the fo...
How to tap into the unique power of communities
In this first episode of a special mini-series from the IAB UK Podcast, produced in partnership with Global, we explore the work shaping the...