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Fans, Communities & Culture: advertising beyond the game

The IAB UK Podcast by Tom

Jun 24, 202622:44Business

In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural moments that extend far beyond the final whistle. Host James Chandler is joined...

About This Episode

Fans, Communities & Culture: advertising beyond the game is an episode from The IAB UK Podcast by Tom. In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultur...

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This episode belongs to The IAB UK Podcast.

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Episode Details

Published Jun 24, 2026, 22:44 long, audio available.