The New Wave of Cruise: from perception to performance

Host James Chandler is joined by Andy Harmer OBE, Managing Director of the Cruise Lines International Association, and Robertina Tompa, Head of Cruise at Mail Metro Media, to unpack what’s driving this shift and why cruise is becoming an increasingly important growth area for publishers. The conversation looks at how storytelling is helping to reposition the category, with a focus on Mail Metro Media’s Ship Shape series, and why putting entertainment and editorial thinking first is key to building trust with audiences. We also explore what “good” publisher storytelling looks like in practice, how success is measured when the goal is changing perceptions rather than driving immediate conversion, and why video is playing a growing role alongside audio in content strategies. Hosted on Acast. See acast.com/privacy for more information.

You can listen to The New Wave of Cruise: from perception to performance online on Radio and Podcast. Open the player on this page to stream the available audio.

The New Wave of Cruise: from perception to performance is an episode from The IAB UK Podcast by Tom.

This episode is 26:23 long.

This episode was published on Apr 22, 2026.

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