Outcomes Measurement: Live from The Last Thursday Club

The IAB UK Podcast by Tom

Apr 1, 202626:05Business

Recorded live at IAB UK’s Last Thursday Club, this episode of the IAB UK Podcast dives into one of the industry’s biggest topics: measurement. Bringing together expert voices from across the industry, the conversation ex...

Related Episodes

Continue listening to more episodes from The IAB UK Podcast.

Powering Growth: how digital advertising fuels the UK economy

Sep 23, 2026 - 31:10

What does digital advertising’s £175 billion contribution to the UK economy look like beyond the headline...

Threads of Context: how AI is rewriting targeting

Sep 21, 2026 - 35:42

AI is changing the way advertisers discover, package and optimise inventory, but what does that actually...

Shifting Sands: collaborative experimentation in the age of ai

Sep 7, 2026 - 34:40

AI is reshaping every corner of advertising, but what does that mean for the publishers whose content und...

Meet Your Customer: Personas & AI

Aug 24, 2026 - 23:00

Personas have long been a cornerstone of marketing, but AI is fundamentally changing how they're built, u...

Inside the Container: the future of OpenRTB

Aug 10, 2026 - 34:12

In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry develo...

...and that's a wrap on Season 19!

Jul 3, 2026 - 1:37

In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on age...

Moments That Matter: winning the biggest sporting events of the year

Jul 1, 2026 - 33:49

In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the...

Fans, Communities & Culture: advertising beyond the game

Jun 24, 2026 - 22:44

In the first episode of our summer sports mini-series, we dive into how major sporting events like the Wo...