The Sound-On Era: how audio is winning attention

In this episode of the IAB UK Podcast, we explore Spotify’s latest research, The Sound On Era , and what it reveals about how people are engaging with audio today. Host James Chandler is joined by Jenny Haggard to unpack the key findings, from the role of trust and personalisation to how “taste” shapes the way ads are delivered and received. Together, they discuss why advertisers may need to rethink audio’s place in the media mix, and what a strong audio strategy looks like in practice. If you’re looking to better understand attention, engagement and the future of audio, this episode breaks down what The Sound On Era means for advertisers today. Hosted on Acast. See acast.com/privacy for more information.

You can listen to The Sound-On Era: how audio is winning attention online on Radio and Podcast. Open the player on this page to stream the available audio.

The Sound-On Era: how audio is winning attention is an episode from The IAB UK Podcast by Tom.

This episode is 22:09 long.

This episode was published on Apr 15, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The IAB UK Podcast when more episodes are available from the podcast feed.