Audio Meets Video: introducing Global Studios

In the second episode of this special IAB UK Podcast mini-series, produced in partnership with Global, we continue our exploration of the forces shaping the future of advertising and media in the UK. This episode focuses on Global’s move into integrated video and content experiences, following the launch of Global Studios and its investment in The Overlap Network. We unpack what these developments signal at a strategic level, and how they reflect a broader shift towards content, communities and fandom-driven engagement. Host James Chandler is joined by Tony McAllister (Commercial Director for Social Video at Global) and Farhann Cachra (Commercial Strategy Director at Global) to discuss why communities, particularly in sport, are such powerful spaces for connection, how brands can move beyond reach to build deeper relationships with audiences, and what this means for the evolving role of audio, video and content-led advertising in the UK. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Audio Meets Video: introducing Global Studios online on Radio and Podcast. Open the player on this page to stream the available audio.

Audio Meets Video: introducing Global Studios is an episode from The IAB UK Podcast by Tom.

This episode is 27:00 long.

This episode was published on Mar 25, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The IAB UK Podcast when more episodes are available from the podcast feed.