
Shifting Sands: collaborative experimentation in the age of ai
Sep 7, 2026 - 34:40
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Radio and PodcastLive Radio & Podcasts
In this episode of the IAB UK Podcast, we’re joined by Matt Bourn from the Advertising Association to explore the themes behind his new book, Trusted Advertising: How to Harness the Value of Trust in Your Brand . As trus...