Audience Modelling: rethinking audiences in the age of AI

Audience modelling is evolving fast as AI, contextual intelligence and real-time signals reshape how advertisers understand and reach people. Hosted by IAB UK's Patrick Hann, this episode features Seedtag's Phil McMullan and Quantcast's Peyman Fakharian exploring the shift away from demographic targeting towards more dynamic, semantic and predictive approaches. They unpack how AI interprets context and meaning, how real-time data can deliver relevance without crossing privacy lines, and what this shift means for creative, transparency and trust, plus a look ahead to what audience modelling could look like by 2027. Hosted on Acast. See acast.com/privacy for more information.

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Audience Modelling: rethinking audiences in the age of AI is an episode from The IAB UK Podcast by Tom.

This episode is 27:55 long.

This episode was published on Feb 18, 2026.

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