Are you still watching...? What Netflix’s new streaming report means for advertisers

Netflix has released its latest Still Watching 2025 research, exploring how audiences stream, discover new content and build their fandoms. In this episode, James speaks to Brogane Colclough, Netflix’s Head of Measurement in the UK, to unpack the findings. They discuss why attention on streaming platforms is so strong, how mood shapes viewing choices, what fans want from brands, and how advertisers can measure success on Netflix Ads today. Get the full 'Still Watching 2025' report here: Hosted on Acast. See acast.com/privacy for more information.

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Are you still watching...? What Netflix’s new streaming report means for advertisers is an episode from The IAB UK Podcast by Tom.

This episode is 21:23 long.

This episode was published on Nov 20, 2025.

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