When Distraction is a Good Thing-Nir&Far-Episode#53
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash...
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Nir And Far: Business, Behaviour and the Brain
Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.
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20 of 54 episodes
Why Behavior Change Apps Fail to Change Behavior-Nir&Far-Episode#52
Imagine walking into a busy mall when someone approaches you with an open hand. "Would you have some coins to take the bus, please?" he asks...
The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far-Episode#51
Nir's Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research,...
The Strange Way Being "Good" Hurts Your Willpower-Nir&Far-Episode#50
Nir's Note: This guest post is by Paulette Perhach . Paulette writes about finances, psychology, technology, travel, and better living for t...
The Real Reason "Stupid" Startups Raise So Much Money-Nir&Far-Episode#49
Have you noticed all the startups raising massive sums of money recently? Perhaps you've scratched your head wondering how a company like Bu...
How to Use Psychology to Make Persuasive Video-Nir&Far-Episode#48
Compared to other media types on the web, video is unique in the immediacy with which it can convey a vast amount of emotional and informati...
How to Build Habits In A Multi-Device World-Nir&Far-Episode#47
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around...
Framing Reward is as Important as Reward Itself-Nir&Far-Episode#46
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.nirandfar.com/2014/11/framing.html Nir &...
Stop Building Apps, Start Building User Behaviors-Nir&Far-Episode#45
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-...
Psychology of Sports: How Sports Infect Your Brain-Nir&Far- Episode#44
Note: I co-authored this post with Andrew Martin and David Ngo . It originally appeared in TechCrunch . This week, fans packed stadiums in L...
Infinite Scroll: The Web's Slot Machine-Nir&Far-Episode#43
A few years ago, everyone was clicking. Today, we're all scrolling. Twitter, Pinterest, Facebook, Instagram , and Medium – it seems everyone...
Hooks: An Intro on How to Manufacture Desire-Nir&Far-Episode#42
Type the name of almost any successful consumer web company into your search bar and add the word "addict" after it. Go ahead, I'll wait. Tr...
Hooking Users In 3 Steps: An Intro to Habit Testing-Nir&Far-Episode#41
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separ...
Getting Your Product Into the Habit Zone - Nir&Far-Episode#40
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has bec...
The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far-Episode#39
Slack isn't just another office collaboration app. The company has been called , "the fastest-growing workplace software ever." Recent press...
How to Clear Your Computer of Focus-Draining Distraction - Nir&Far - Episode #38
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master cont...
This Weird Research-Backed Goal Setting Hack Actually Works - Nir&Far - Episode#37
Nir's Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expan...
Three Steps to Get Up To Speed On Any Subject Quickly - Nir&Far - Episode#36
"Don't boil the ocean," Terry said as he slapped a tall stack of papers on my desk. "Just tell us what we need to know." I was staring at a...
Happiness Hack: This One Ritual Made Me Much Happier - Nir&Far - Episode#35
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nea...
Think Different is Bad Advice - Nir&Far - Episode#34
Nir's Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior , written by my frie...