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Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us miss deadlines, fail classes, and crash...
Imagine walking into a busy mall when someone approaches you with an open hand. "Would you have some coins to take the bus, please?" he asks...
Nir's Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research,...
Nir's Note: This guest post is by Paulette Perhach . Paulette writes about finances, psychology, technology, travel, and better living for t...
Have you noticed all the startups raising massive sums of money recently? Perhaps you've scratched your head wondering how a company like Bu...
Compared to other media types on the web, video is unique in the immediacy with which it can convey a vast amount of emotional and informati...
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around...
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.nirandfar.com/2014/11/framing.html Nir &...
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://www.nirandfar.com/2012/07/stop-building-...
Note: I co-authored this post with Andrew Martin and David Ngo . It originally appeared in TechCrunch . This week, fans packed stadiums in L...
A few years ago, everyone was clicking. Today, we're all scrolling. Twitter, Pinterest, Facebook, Instagram , and Medium – it seems everyone...
Type the name of almost any successful consumer web company into your search bar and add the word "addict" after it. Go ahead, I'll wait. Tr...
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separ...
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has bec...
Slack isn't just another office collaboration app. The company has been called , "the fastest-growing workplace software ever." Recent press...
By the looks of his laptop, Robbert Van Els could be mistaken for a secret agent. His screen is an explosion of urgent files — a master cont...
Nir's Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expan...
"Don't boil the ocean," Terry said as he slapped a tall stack of papers on my desk. "Just tell us what we need to know." I was staring at a...
When my wife and I moved to New York City in 2001, recently graduated from college and newly wed, we were eager to find friends. We knew nea...
Nir's Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior , written by my frie...
In years to come, conversations will breathe new life into software—particularly the boring enterprise tools millions of knowledge workers b...
Around the election, in a desperate search for answers about our nation's future, I found myself scrolling, reading, and watching everything...
Nir's Note: This guest post is written and illustrated by Lakshmi Mani , a product designer working in San Francisco. Have you ever had a mo...
Nir's Note: This guest post is by Max Ogles, who writes at MaxOgles.com . On March 27, 1964, Kitty Genovese was brutally attacked and killed...
In the new film Ex Machina , a reclusive billionaire invents a robotic artificial intelligence. To test whether his invention is indistingui...
You walk into your first yoga class. You're a little insecure about your weight and how your yoga clothes cling to your body revealing every...
In today's episode, Nir talks with guest Adam Alter, best-selling author, about his book Irresistible: The Rise of Addictive Technology and...
To understand technology addiction (or any addiction for that matter) you need to understand the Q-tip. Perhaps you've never noticed there's...
You can read the Nir and Far blog post on: Here's How Alexa Hooks You https://www.nirandfar.com/2017/06/how-amazons-alexa-hooks-you.html Nir...
Having a hard time focusing lately? You're not alone. Research shows interruptions occur about every twelve minutes in the workplace , and e...
Vanessa Van Edwards is the author of "Captivate: The Science of Succeeding with People" Vanessa's book is available here: http://amzn.to/2qm...
Alexandra Watkins, author of "Hello, My Name Is Awesome: How to Create Brand Names That Stick Paperback" talks with Nir Eyal Get Alexandra's...
Dan Olsen, author of "The Lean Product Playbook," talks with Nir Eyal about how to innovate at companies large and small. Nir & Far, a podca...
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and an entrepreneur who regularly writes about the intersection of ps...
Not so long ago, my after work routine looked like this: After a particularly grueling day, I'd sit on the couch and veg for hours, doing my...
Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc'd her on the email. "Amy," I wrote, "please hel...
All products and services, everything we buy and use, have but one job—to modulate our mood. The fundamental reason we use technology of all...
Alison Levine, author of "On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments" talks with Nir Eyal Get Alison'...
Around the election, in a desperate search for answers about our nation's future, I found myself scrolling, reading, and watching everything...
DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls...
The subject line read: "did you see this?" The message was from my editor Jen. "Nir, I saw the headline on this story and thought it might b...
If you've started a tech company to make a lot of money, chances are you're bad at math—or simply delusional. Statistically speaking, your o...
Nir Eyal is the author of Hooked: How to Build Habit-Forming Products, and an entrepreneur who regularly writes about the intersection of ps...
Over the past four years, I've discovered many incredible ways to hack my habits, set better goals, and improve my life. I have taught mysel...
Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It's called "The...
My taxi pulled up to the hotel. I got out my credit card and prepared to pay for the ride. The journey was pleasant enough but little did I...
"I'm endlessly loyal," my wife said, staring straight into my eyes. But she wasn't talking about our marriage — she was pledging her allegia...
Fitness apps are all the rage. An explosion of new companies and products want to track your steps and count your calories with the aim of m...
I don't usually write about personal and revealing matters, but recently I've noticed something I don't like about myself–I check email too...
Four minutes into pitching the wonders of his invention to an influential reporter, Patrick Paul gets hit with the kind of snarky comment st...