Think Different is Bad Advice - Nir&Far - Episode#34

Nir's Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior , written by my friend and Wharton School professor, Jonah Berger. Being different, the notion goes, is the route to success. Think different was even Apple's motto for a period. And Apple is often held up as a poster child of the benefits of this ethos. Conventional wisdom suggests that products like the iPhone and Macintosh succeeded because they were different from the rest. Steve Jobs was a visionary because he thought different from everyone else. There's only one problem with this advice. It's wrong. You can read the Nir and Far blog post on: Think Different is Bad Advice Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

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Think Different is Bad Advice - Nir&Far - Episode#34 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 10:39 long.

This episode was published on Dec 4, 2017.

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