Why Behavior Change Apps Fail to Change Behavior-Nir&Far-Episode#52

Imagine walking into a busy mall when someone approaches you with an open hand. "Would you have some coins to take the bus, please?" he asks. But in this case, the person is not a panhandler. The beggar is a PhD. As part of a French study, researchers wanted to know if they could influence how much money people handed to a total stranger using just a few specially encoded words. They discovered a technique so simple and effective it doubled the amount people gave. The turn of phrase has been shown to not only increase how much bus fare people give, but was also effective in boosting charitable donations and participation in voluntary surveys. In fact, a recent meta-analysis of 42 studies involving over 22,000 participants concluded that these few words, placed at the end of a request, are a highly-effective way to gain compliance, doubling the likelihood of people saying "yes." You can read the Nir and Far blog post on: Why Behavior Change Apps Fail to Change Behavior Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

You can listen to Why Behavior Change Apps Fail to Change Behavior-Nir&Far-Episode#52 online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Behavior Change Apps Fail to Change Behavior-Nir&Far-Episode#52 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 12:06 long.

This episode was published on Apr 16, 2018.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Nir And Far: Business, Behaviour and the Brain when more episodes are available from the podcast feed.