The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far-Episode#51

Nir's Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of addiction. After years of active research, Marc now talks, writes, and blogs about the science and experience of addiction and how people outgrow it. Visit his website here. You've just obliterated the last seven or eight zombies. It was a narrow escape and you're flushed with satisfaction. But you didn't see that horrendous creep, weaping sores and oozing pus, because he was hidden behind the dustbin in the shadow of a bombed out building. You get slimed, you're dead. Or worse than dead. So you touch the "play again" bar at the bottom of the screen. Now you start further ahead than last time. You know you're going to meet the slime-master again. Soon. Be prepared. Or you've crossed the desert and scaled the abandoned fortress, nearly to the top, moving along pathways that require hair-trigger adjustments with your joy-stick. But the wind is getting stronger by the second. It keeps pushing you back along the path, dangerously close to the edge. You make a daring dash between gusts. But you miscalculated, and the force of the wind blows you right off the edge. Down you plummet, to a plateau you crossed minutes ago. Now you have to make that climb again. But do it better. Get it right. You can read the Nir and Far blog post on: The Sweet Spot: Where Technology Meets the Motivational Brain Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

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The Sweet Spot: Where Technology Meets the Motivational Brain-Nir&Far-Episode#51 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 09:45 long.

This episode was published on Apr 9, 2018.

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