Infinite Scroll: The Web's Slot Machine-Nir&Far-Episode#43

A few years ago, everyone was clicking. Today, we're all scrolling. Twitter, Pinterest, Facebook, Instagram , and Medium – it seems everyone is getting on the infinite scroll bus. What is it about this magical design pattern that has so many consumer web companies using it? Not too long ago, users were forced to reload pages to progress from one piece of content to the next. Web designers were advised against creating websites with information appearing "below the fold", the portion of the page underneath what is displayed on the screen. As mobile phones and tablets gained wider adoption, it looked like the swipe might become standard fare. But that's all changed now. Today, designers are dumping the click and flick and opting for the scroll for one simple reason – it works. The infinite scroll is interaction design's answer to our penchant for endlessly searching for novelty. Certainly, there are technical reasons for the scroll's increasing ubiquity. The rise of dynamic content, like a new comment entering the feed, necessitated a better solution than pagination built for static content. But to really understand why the scroll works so well requires a brief trip inside the mind and back in time. You can read the Nir and Far blog post on: Infinite Scroll: The Web's Slot Machine Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

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Infinite Scroll: The Web's Slot Machine-Nir&Far-Episode#43 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 06:19 long.

This episode was published on Feb 12, 2018.

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