The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far-Episode#39

Slack isn't just another office collaboration app. The company has been called , "the fastest-growing workplace software ever." Recent press reports claim that "users send more than 25 million messages each week," and that the company is, "adding $1 million to its annual billing projections every six weeks." Smelling an opportunity, investors just plowed $120 million into the company, giving it a $1.12 billion valuation. "Our subscription revenue is growing about 8 percent monthly, before we add new sales," says Slack's business analytics lead Josh Pritchard. "This is, as far as I know, unheard for an enterprise SaaS company less than seven months after launch." You can read the Nir and Far blog post on: The Psychology of a billion-Dollar Enterprise App: Why is Slack so Habit-Forming? Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

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The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?-Nir&Far-Episode#39 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 07:26 long.

This episode was published on Jan 15, 2018.

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