Hooks: An Intro on How to Manufacture Desire-Nir&Far-Episode#42

Type the name of almost any successful consumer web company into your search bar and add the word "addict" after it. Go ahead, I'll wait. Try "Facebook addict" or "Twitter addict" or even "Pinterest addict" and you'll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users' minds? Why are these sites so addictive and what does their power mean for the future of the web? We're on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users' minds and lives. Today, just amassing millions of users is no longer good enough . Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in. You can read the Nir and Far blog post on: Hooks: An Intro on How to Manufacture Desire Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please

You can listen to Hooks: An Intro on How to Manufacture Desire-Nir&Far-Episode#42 online on Radio and Podcast. Open the player on this page to stream the available audio.

Hooks: An Intro on How to Manufacture Desire-Nir&Far-Episode#42 is an episode from Nir And Far: Business, Behaviour and the Brain.

This episode is 10:27 long.

This episode was published on Feb 5, 2018.

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