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Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
In this episode, Jon Lombardo , Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamental...
About This Episode
Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth. In this episode, Jon Lombardo , Co-Founder of Evidenza, unpacks the counterintuitive...
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This episode belongs to Growth Colony: Australia's B2B Growth Podcast.
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Episode Details
Published Dec 4, 2025, 00:42:54 long, audio available.
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