Business

Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo

Growth Colony: Australia's B2B Growth Podcast by xGrowth

Dec 4, 202500:42:54Business

In this episode, Jon Lombardo , Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamental...

About This Episode

Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth. In this episode, Jon Lombardo , Co-Founder of Evidenza, unpacks the counterintuitive...

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Published Dec 4, 2025, 00:42:54 long, audio available.

Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo

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