Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years

See the results: ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episode, Shahin Hoda and Alexander Hipwell unpack the findings from xGrowth's latest ABM Pulse benchmark , based on responses from 93 B2B marketers actively running ABM programs across the region. From a dramatic shift away from one-to-few programs to AI quietly expanding the scale of what a single budget can cover, this episode cuts through the noise and tells you exactly what is actually happening with ABM in 2025. If you are making investment decisions or defending the ABM line item to your CFO, this one is for you. Key Topics Why one-to-few ABM dropped from 72% adoption in 2024 to around 38% in 2025, and what that signals about market maturity in APAC How strategic (one-to-one) ABM has held steady at around 50% as organisations focus on protecting and expanding existing customer relationships The AI effect on program scale: why nearly a third of respondents are now running programs targeting 100 or more accounts on the same budgets they used for far fewer ABM investment sentiment in 2025: 57% of respondents are holding or growing their ABM budgets, with only 5.2% cutting Why inbound is under pressure from zero-click search and LLM-driven traffic drops, and how this is pushing more organisations toward ABM as a primary pipeline channel Budget planning paralysis: why a significant portion of APAC marketing leaders still had not confirmed their 2026 budgets well into Q1, and what that says about market uncertainty How to use benchmark data like this as social proof when making the case for ABM investment to a CFO or board Resources & Links xGrowth ABM Pulse Report - download the full benchmark findings xGrowth - APAC's B2B growth agency Shahin Hoda on LinkedIn Alexander Hipwell on LinkedIn Contact & Credits Hosts: Shahin Hoda and Alexander Hipwell Produced by : Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by : Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

You can listen to Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years online on Radio and Podcast. Open the player on this page to stream the available audio.

Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth.

This episode is 00:18:36 long.

This episode was published on Apr 23, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Growth Colony: Australia's B2B Growth Podcast when more episodes are available from the podcast feed.