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What B2B Marketers Should Measure Instead of MQLs with James Toepfer artwork
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What B2B Marketers Should Measure Instead of MQLs with James Toepfer

Growth Colony: Australia's B2B Growth Podcast by xGrowth

Sep 24, 202600:39:25Business

James Toepfer, former Head of Campaign Strategy and Demand Marketing for Digital Media APAC at Adobe, joins the show to explain why his team there ditched the Marketing Qualified Lead for the Marketing Qualified Account....