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How to fix your GTM playbook without starting a revolution with Andrei Zinkevich artwork
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How to fix your GTM playbook without starting a revolution with Andrei Zinkevich

Growth Colony: Australia's B2B Growth Podcast by xGrowth

Jul 2, 202600:35:40Business

The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place....

About This Episode

How to fix your GTM playbook without starting a revolution with Andrei Zinkevich is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth. The CMO role has never been harder. Trust from leadership sits at around 30%, aver...

Podcast

This episode belongs to Growth Colony: Australia's B2B Growth Podcast.

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Episode Details

Published Jul 2, 2026, 00:35:40 long, audio available.