
What B2B Marketers Should Measure Instead of MQLs with James Toepfer
Sep 24, 2026 - 00:39:25
Radio and PodcastLive Radio & Podcasts
Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin...