How to fix your GTM playbook without starting a revolution with Andrei Zinkevich
Jul 2, 2026 - 00:35:40
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Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin...
The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland is an episode from Growth Colony: Australia's B2B Growth Podcast by xGrowth. Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's th...
This episode belongs to Growth Colony: Australia's B2B Growth Podcast.
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Published Jul 16, 2026, 00:34:59 long, audio available.
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