What B2B Marketers Should Measure Instead of MQLs with James Toepfer
James Toepfer, former Head of Campaign Strategy and Demand Marketing for Digital Media APAC at Adobe, joins the show to explain why his team...
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Growth Colony: Australia's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. Each week we...
Episodes
20 of 297 episodes
How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer
Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his mark...
From Copywriter to AI-Native Marketer: The Full Playbook with Shaun Thresher
Shaun Thresher built his own AI powered second brain, using Claude Code, to run his marketing and copywriting work end to end. In this episo...
What is Gartner’s Prediction on AI and Job Market with Neal Woolrich
AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner...
Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray
What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growt...
The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland
Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director...
How to fix your GTM playbook without starting a revolution with Andrei Zinkevich
The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep g...
How to Fix the Marketing to Sales Handover Before Your Leads Go Cold with Nishi Seth
What happens to all those leads marketing works so hard to generate? More often than not, they go cold. According to Nishi Seth, Industry &...
Rebroadcast:How Marketing Can Own Go-to-Market (Instead of Just Supporting Sales) with David Heyworth
Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heywo...
IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills
What does it actually look like to roll out AI at enterprise scale inside one of the world's most recognisable technology companies? Craig M...
How to Build a Marketing Team for the AI Era with Cameron Partridge
AI has made marketing easier to produce - but harder to win. That's the sharp framing Cameron Partridge, Chief Growth Officer at Humanforce,...
Unveiling the 2026 ABM Pulse: What's Changed in APAC Over the Last Two Years
See the results: https://xgrowth.com.au/reports/abm-pulse/ ABM is evolving fast in APAC, and xGrowth has the data to prove it. In this episo...
Rebroadcast: Building Global Marketing from APAC: Lessons from Airwallex with Jon Stona
Running a global marketing function from APAC sounds like a logistical headache. For Jon Stona, VP of Global Marketing at Airwallex, it's a...
How to Turn B2B Events into a Genuine Revenue Lever with Jannat Dawra
Events are one of the highest-effort, highest-impact levers in B2B marketing, but most teams run them on autopilot. In this episode, Shahin...
The New B2B Playbook, What AI Startups Are Doing That Incumbents Aren't with Scott Albro
Getting your buyer's attention has never been harder. In this episode, Shahin sits down with Scott Albro , serial entrepreneur and GTM advis...
Building Xero’s Brand from Scratch in Australia with Penny Elmslie
What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny El...
AI Myths Debunked and The Real Data Behind ChatGPT, Jobs, and Search Traffic With Rand Fishkin
While everyone panics about ChatGPT stealing traffic and AI replacing jobs, the data tells a different story. For every search on ChatGPT, t...
Standing Out in B2B Marketing Without a Big Budget with Udi Ledergor
In this episode, Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing , explains why bold creativity is essential for s...
How to Book a Meeting with Anyone with Stu Heinecke
What if a $28 Facebook ad could generate $20 million? Stu Heinecke , the father of contact marketing, reveals how micro-focused campaigns co...
Rebroadcast: How to Build a Personal Brand Without Losing Your Mind with Caleb Ralston
Caleb Ralston challenges one of the most sacred rules in personal branding: niching down. While it's technically the fastest path to growth,...