
What B2B Marketers Should Measure Instead of MQLs with James Toepfer
Sep 24, 2026 - 00:39:25
Radio and PodcastLive Radio & Podcasts
Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools)...