Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo

Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible? Freddie, founder of Embargo, shares his battle-tested insights on: ✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them) ✅ How to communicate your competitive edge in a crowded market ✅ Marketing playbooks vs. localization—what matters more when expanding? ✅ The best channels to turn casual diners into regulars ✅ His dream restaurant concept (and the loyalty tech he’d bake into it) Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality. 🔗 LINKS & RESOURCES: Embargo App: Frederick Szydlowski: Suds: Interesting Content: Zero Calorie Marketing:

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Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo is an episode from Zero Calorie Marketing by Say Hello To Audio .

This episode is 00:52:58 long.

This episode was published on May 30, 2025.

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