Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo
Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible? Freddie, founder of Embargo, shares his battle-test...
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Zero Calorie Marketing
Digital Marketing podcast, no fluff, no sugar just the good stuff! By marketing professionals for marketing practitioners!
Episodes
20 of 53 episodesHow Experiential Marketing Drives ROI for L’Oréal, Pandora & More (Feat. Backlash’s Founder)
How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost? Katie Peake, Founder...
Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive?
Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech power...
Personal Branding = Career Rocket Fuel: A Marketer’s Guide
Personal Branding = Career Rocket Fuel: A Marketer’s Guide Why is modern marketing less about what you sell and more about who you help peop...
From Dragons’ Den to 4,000 Brands: Feat. 'King of Freebies' Deepak Tailor
How did a ‘freebie’ site grow to 1M+ visitors/month and partner with 4,000+ brands like Amazon, Disney, and ASOS? Meet Deepak Tailor—"King o...
LinkedIn Secrets & Sales-Marketing Alignment with Ex-LinkedIn James Ski
Why do sales and marketing still fight—and how do top teams fix it? James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reve...
From DesignMyNight to Trumpet: Nick Telson’s Unconventional Growth Playbook
Why do most founders underinvest in brand—and how does that cost them growth? Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet,...
Inside SaaS Partner Management & Modern Marketing Trends | Spotler’s Rich & Jess
How do SaaS partnerships and martech shape today’s marketing landscape? In this episode, we chat with Rich (Partner Manager) and Jess (Marke...
Guerilla Marketing, Referral Strategies & SaaS Tools You Need –Peter Cunningham
What separates winning marketing strategies from the rest? In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a lea...
B2B Marketing, Fundraising & Unstoppable Female Founders | Jen Hoffman
How can female founders dominate B2B marketing, storytelling, and investing? In this powerhouse episode, we chat with [Jen Hoffman]—founder...
The #1 Mistake Community Builders Make (And How to Avoid It)
What does it take to build a thriving community in today’s digital landscape? In this episode, we sit down with Pete Heslop, founder of Stea...
Responsibilities as a Growth Lead- Robi O'Cleirigh
Meet Robi, Growth Lead for Enate, as he shares insights on B2B marketing challenges and strategies. Learn how Enate differentiates itself in...
The B2B Marketing Playbook William Sigsworth
The B2B Marketing Playbook William Sigsworth- Pipedrive Join us as we explore the biggest challenges in B2B marketing, lessons learned, and...
Mastering Modern Marketing: Tom Whatley
In this insightful podcast episode, we dive deep into the evolving world of marketing and SEO. From understanding the fundamentals of SEO to...
Crafting Customer-Focused Brands with Karen Kingdom
In this episode of Zero Calorie Marketing, we sit down with Karen Kingdom, a seasoned creative professional and Director at PowWow Creative,...
Getting you found online with Anthony Barone.
Join us as we dive into the world of SEO with an expert who shares insights on the latest trends, strategies, and future directions. From th...
Intro to: Feeling Fine-Nina Nguyen
Nina Nguyen, Senior Marketing Manager at Finecast had previously studied politics and worked in retail before an accidental meeting with a m...
Intro to: Leading the way-Natasha Lytton
In this episode Natasha Lytton, Head of Brand Marketing at Seedcamp, shares thoughts, tales, and real-world examples that anybody can learn...
Intro to: Your Data Power Unleashed-Krisztina Gyüre
Join us as we explore Krisztina's unconventional journey from psychology to marketing, her transition from sales to marketing, and the insid...
Intro to: Leader of the pack-Fiona Stevens
In this episode, we spoke with Fiona Stevens, Marketing Director at LoyaltyLion, on the ever-changing world of marketing! In a world when da...