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Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive? artwork
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Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive?

Zero Calorie Marketing by Say Hello To Audio

May 28, 202500:36:35Business

Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform) ✅ Gamification secrets...

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Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive? is an episode from Zero Calorie Marketing by Say Hello To Audio . Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loy...

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Published May 28, 2025, 00:36:35 long, audio available.

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What is Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive? about?

Zsuzsa, Co-Founder & CSO of Antavo, shares her journey from radio journalism to loyalty tech disruptor, including: ✅ How Antavo’s tech powers loyalty for giants (and why most programs underperform) ✅ Gamification secrets behind KFC’s addictive rewards system ✅ 2024’s biggest loyalty trends (from Antavo’s Global Report) ✅ Why storytelling matters (even in B2B tech marketing) ✅ How to audit & revamp a broken loyalty program Plus, her 3 must-read books, SaaS tools for marketers, and career advice for standing out in tech. 🔗 LINKS & RESOURCES: Antavo’s 2024 Loyalty Report: Zsuzsa’s LinkedIn: Suds: Interesting Content: Zero Calorie Marketing: Antavo:

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Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive? is an episode from Zero Calorie Marketing by Say Hello To Audio .

How long is this episode?

This episode is 00:36:35 long.

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This episode was published on May 28, 2025.

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Where can I listen to Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive??

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Which podcast is this episode from?

Why do 80% of loyalty programs fail—and how do brands like BMW and KFC make theirs thrive? is from Zero Calorie Marketing by Say Hello To Audio .

What are the episode details?

Published May 28, 2025 and 00:36:35 long