Guerilla Marketing, Referral Strategies & SaaS Tools You Need –Peter Cunningham

What separates winning marketing strategies from the rest? In this episode, we sit down with Peter, Director of Marketing at Buyapowa (a leader in referral & gamified marketing), to unpack: ✅ Top marketing trends shaping 2024 (and beyond) ✅ How to measure campaign success (beyond vanity metrics) ✅ Guerilla marketing, referrals & gamification—how to leverage them ✅ Working with a C-Suite that gets marketing (and how to educate those who don’t) ✅ Entering foreign markets (UK/global expansion tips) ✅ Public speaking & event strategies for maximum impact Plus, Peter’s 3 must-read books, SaaS tools he can’t live without, and advice for marketing managers ready to level up. Peter can be found here: Suds can be found here: Buyapowa: Interesting Content: Zero Calorie Marketing:

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Guerilla Marketing, Referral Strategies & SaaS Tools You Need –Peter Cunningham is an episode from Zero Calorie Marketing by Say Hello To Audio .

This episode is 00:55:26 long.

This episode was published on May 19, 2025.

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