How Experiential Marketing Drives ROI for L’Oréal, Pandora & More (Feat. Backlash’s Founder)

How do you deliver big-agency creativity for brands like L’Oréal, Space NK, and Nespresso—without the big-agency cost? Katie Peake, Founder & Creative Director of Backlash, pulls back the curtain on: What really makes experiential marketing work (and why brands overcomplicate it) Guerrilla campaigns that punch above their weight (and how to replicate them) Pitching to global brands—the challenges no one talks about 2024’s experiential trends (hint: it’s not just flashy pop-ups) Marketing an agency when you’re not a household name Plus, Katie’s 3 must-read books, SaaS tools she swears by, and advice for marketing managers who want to think outside the billboard. LINKS & RESOURCES: Backlash’s Website: Katie’s LinkedIn: Suds: Interesting Content: Zero Calorie Marketing:

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How Experiential Marketing Drives ROI for L’Oréal, Pandora & More (Feat. Backlash’s Founder) is an episode from Zero Calorie Marketing by Say Hello To Audio .

This episode is 01:01:17 long.

This episode was published on May 29, 2025.

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