LinkedIn Secrets & Sales-Marketing Alignment with Ex-LinkedIn James Ski

Why do sales and marketing still fight—and how do top teams fix it? James Ski, CEO of Sales Confidence and former LinkedIn, Drift exec, reveals how to bridge the sales-marketing divide for explosive growth. In this episode, we cover: ✅ Proven LinkedIn strategies (from someone who helped build it) ✅ How marketing directly impacts sales (with real examples) ✅ Creating collateral sales reps actually use (not just pretty PDFs) ✅ Nurturing leads so sales gets "hot" handoffs (not tire-kickers) ✅ The future of sales-driven marketing (and the tech that’s changing the game) Plus, James’ 3 must-read books, SaaS tools he demands his team uses, and blunt advice for marketing managers ready to stop being seen as "the coloring-in department." 🔗 LINKS & RESOURCES: Suds: James: Interesting Content: Zero Calorie Marketing:

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LinkedIn Secrets & Sales-Marketing Alignment with Ex-LinkedIn James Ski is an episode from Zero Calorie Marketing by Say Hello To Audio .

This episode is 00:52:34 long.

This episode was published on May 25, 2025.

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