From DesignMyNight to Trumpet: Nick Telson’s Unconventional Growth Playbook

Why do most founders underinvest in brand—and how does that cost them growth? Nick Telson- Sillett, co-founder of DesignMyNight and Trumpet, challenges the status quo on early-stage branding and B2B marketing. In this episode, we dig into: ✅ His biggest lessons scaling DesignMyNight (and what he’s doing differently at Trumpet) ✅ Why he doubles down on brand early—even when VCs call it a "waste" ✅ The lowest-hanging fruit in B2B SaaS customer acquisition (most ignore this) ✅ Innovative B2B campaigns that actually move the needle ✅ The consumer brand he’d launch tomorrow (and the gap he’s spotted) Plus, Nick’s 3 must-read books, SaaS tools he swears by, and no-BS advice for marketing managers. 🔗 LINKS & RESOURCES: Suds: Nick: Trumpet: Interesting Content: Zero Calorie Marketing:

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From DesignMyNight to Trumpet: Nick Telson’s Unconventional Growth Playbook is an episode from Zero Calorie Marketing by Say Hello To Audio .

This episode is 00:43:23 long.

This episode was published on May 23, 2025.

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