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Ep. 247: Mari Cross These B2B Customers Don't Buy Features. They Buy Outcomes.
Episode 247: What if customers achieve real results—but don ' t know it? Most vendors sell functionality. Mari Cross wants customers to see impact—in their own numbers, in real time. Mari Cross, Chief Customer Officer at...
About This Episode
Ep. 247: Mari Cross These B2B Customers Don't Buy Features. They Buy Outcomes. is an episode from The Net Promoter System Podcast by Bain & Company. Episode 247: What if customers achieve real results—but don ' t know it? Most vendors sell...
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Episode Details
Published May 29, 2025, 40:32 long, audio available.
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