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Episode 247: What if customers achieve real results—but don ' t know it? Most vendors sell functionality. Mari Cross wants customers to see impact—in their own numbers, in real time. Mari Cross, Chief Customer Officer at...
Ep. 247: Mari Cross These B2B Customers Don't Buy Features. They Buy Outcomes. is an episode from The Net Promoter System Podcast by Bain & Company. Episode 247: What if customers achieve real results—but don ' t know it? Most vendors sell...
You can listen to Ep. 247: Mari Cross | These B2B Customers Don't Buy Features. They Buy Outcomes. online on Radio and Podcast. Open the player on this page to stream the available audio.
Ep. 247: Mari Cross | These B2B Customers Don't Buy Features. They Buy Outcomes. is an episode from The Net Promoter System Podcast by Bain & Company.
This episode is 40:32 long.
This episode was published on May 29, 2025.
This episode belongs to The Net Promoter System Podcast.
Use the player on this page to stream the episode online.
Published May 29, 2025, 40:32 long, audio available.