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Ep. 261 Andy Pierce: False Confidence at Machine Speed: How to Make Synthetic Customers Useful
Episode 261: What if you could use AI-generated customer twins to test value propositions, pricing, and demand before you go to market? That is the idea my Bain colleague Andy Pierce is exploring. Synthetic customers can...
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Ep. 261 Andy Pierce: False Confidence at Machine Speed: How to Make Synthetic Customers Useful is an episode from The Net Promoter System Podcast by Bain & Company. Episode 261: What if you could use AI-generated customer twins to test valu...
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Published Mar 26, 2026, 40:03 long, audio available.
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