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Ep. 261 Andy Pierce: False Confidence at Machine Speed: How to Make Synthetic Customers Useful artwork
Business

Ep. 261 Andy Pierce: False Confidence at Machine Speed: How to Make Synthetic Customers Useful

The Net Promoter System Podcast by Bain & Company

Mar 26, 202640:03Business

Episode 261: What if you could use AI-generated customer twins to test value propositions, pricing, and demand before you go to market? That is the idea my Bain colleague Andy Pierce is exploring. Synthetic customers can...