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We Crashed Coachella With Zero Budget and Sold Out in 24 Hours artwork
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We Crashed Coachella With Zero Budget and Sold Out in 24 Hours

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Aug 18, 202600:35:02Business

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching stra...