
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail...
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Shopify Masters is an official Shopify podcast where successful entrepreneurs and experts share their experience and inspirational stories. Each week, our host Felix Thea invites successful...

The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail...

Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s...

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capit...

She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold o...

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model ca...

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, laun...

Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path t...

Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicol...

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. For more on F...

Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functiona...

Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scali...

Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom...

Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content...

Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did afte...

A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstra...

After losing his eyebrows to alopecia while serving as a Canadian Armed Forces fighter pilot, Jason Berndt bootstrapped My Two Brows with hi...

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose...

Ari Bloom has launched multiple eight-figure brands into more than 10,000 retail stores by building products that reflect the people buying...

Heaven Mayhem founder and creative director Pia Mance built a $10M accessories brand by turning customers into co-creators with a bold commu...

When Curry Hagerty joined her sister’s jewelry brand in 2020, it was generating about $100,000 a year. By clearly splitting the founder and...

From line cook to 8-figure founder, Ellen Bennett turned $300 and a vision into Hedley & Bennett, a heritage kitchen brand. For more on Hedl...

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting ov...

Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to s...

Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales. For...

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events....

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validat...

Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that...

Wild Rye designs stylish, sustainable outdoor gear for women, growing 30% to 50% annually through strong partnerships and community-driven f...

How OUAI became a $300M brand by turning customer comments into marketing gold. For more on OUAI and show notes click here. Subscribe and wa...

Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loya...

MANSCAPED, the men’s grooming brand that pioneered below-the-belt care, sold out its first product in two weeks and scaled to $300 million i...

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Le...

Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it’s their largest marketing expense, and her ROI...

Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social conte...

Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing pl...

How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth. For more o...

Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shap...

How Scarlett Chase grew 300% by reinventing footwear with expert design, bold focus, and a product that keeps 50% of customers coming back....

Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for...

Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers....

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he de...

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of pu...

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Sm...

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton...

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% o...

How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency. For more on S...

Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built...

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable system...

SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products...

Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and l...