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Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers artwork
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Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Aug 31, 202600:32:56Business

Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is tu...