The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used es...View more