
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Sep 22, 2026 - 00:34:59
Radio and PodcastLive Radio & Podcasts
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used es...