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Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire artwork
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Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Sep 22, 202600:34:59Business

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory b...